Convert your lead to sell

Offer specials

For prospects on the fence, a special, limited-time offer will give them the push they need. In a survey, nearly 7 in 10 took advantage of a sale or coupon from a marketing email in the past month, showing the power a special offer has in converting sales leads.

Teach your audience

Today’s buyers are more skeptical and more empowered. They have become accustom to being able to quickly compare prices and learn the ins and outs of a product before ever talking to a salesperson or requesting information online. In fact, most buyers are ¾ through the sales process by the time they reach that point. Therefore, it is important to be the one to teach your prospective customers. Help customers make their decisions through sales enablement which constitutes white papers, videos, infographics, and other content marketing practices to better inform the consumer.

Ask for the next action

Part of sales enablement is to make the information available to help prospective buyers take the next step in the sales process. Especially with high-ticket items, a call to action on every page of your site invites the customer to learn more, download a report, or request more information. This engagement is commonly referred to as a web-to-lead, and these online interactions help in converting leads into sales by showing which leads are ready for the next step and which leads are still in the research phase of the buying process.

Get contact information

you can’t rely solely on your website. Even the best crafted website needs the human touch. At some point in order to convert leads, you may need to call them. Even in this digital age, the phone is still a vital tool, especially in reaching targeted sales leads.


It may seem like stating the obvious, but remember to follow up on all leads. Most B2B firms fail to follow up with 70% of their leads. These include contacts from trade shows, seminars, cold calling, database purchase, and telemarketing and represent 65% of their marketing budget. A simple callback within two minutes or less increases the likelihood of a purchase by four times.

Ask for the Sale

Visual content, special offers, and sales enablement are all ways to convert leads into sales, but ultimately, after providing your prospective customer with plenty of information and support, you need to ask for the sale.

The bottom line is, it is imperative for every business to have a website. The more professional your website is, the more advantages you can gain.